Let’s cut to the chase. If brands were people, tone of voice would be their personality. AI is the giant new hyper-efficient marketing intern in town. It can write blog posts, craft emails, churning out content like noodles from a street vendor on a Friday night. But...
Priya Baxter
How to Start a Cult (Wait, We Mean Brand)
In the hustle and bustle of today, it's estimated that an adult in a metropolitan area encounters anywhere from 50 to a whopping 400 advertisements every day. We're talking TV, online, billboards, social media, you name it, ads are everywhere. So, in this sprawling...
Stop Using AI to Be Efficient and Start Using It to Be Unforgettable
Here is the truth most people do not want to admit. Almost every brand is using AI in exactly the same way. They automate customer support. They cut costs. They speed things up. They scale what already exists.On paper, that looks sensible. In reality, it has created a...


