Launching a Standout Marketing Brand Built for Niche Authority
Client
Clever Animal Marketing
Sector
Marketing, Social Media and Digital Strategy
Services
Brand development
Visual identity
Website design
Brand assets
Brand guidelines
Overview
Clever Animal Marketing was founded with a clear ambition: to build a marketing agency that felt confident, characterful and commercially focused, without blending into the sea of lookalike agencies in the space.
As a new business, the challenge was not capability but clarity. Clever Animal needed a brand that could immediately communicate who they are, what they stand for and who they are for. One that felt energetic and distinctive, but grounded in a clear purpose and specialism.
Engage Convert partnered with Clever Animal from the outset to create a brand platform that would give the agency confidence at launch and direction for growth.
Overview
Clever Animal Marketing was founded with a clear ambition: to build a marketing agency that felt confident, characterful and commercially focused, without blending into the sea of lookalike agencies in the space.
As a new business, the challenge was not capability but clarity. Clever Animal needed a brand that could immediately communicate who they are, what they stand for and who they are for. One that felt energetic and distinctive, but grounded in a clear purpose and specialism.
Engage Convert partnered with Clever Animal from the outset to create a brand platform that would give the agency confidence at launch and direction for growth.
Creating an Exciting
New Brand
brought Clever Animal to life, transforming a
new agency concept into a bold, distinctive
brand with instant personality, standout and
market presence.
A Brand Built with Purpose
brand’s mission, voice and visual identity,
ensuring every touchpoint communicates
confidence, clarity and the value behind
Clever Animal’s marketing approach.
Tapping into a Clear Niche
agency’s specialist strengths carved out a
differentiated niche, enabling sharper client
attraction, stronger brand recall and a
focused platform for long-term growth.
What we Delivered
An Identity Designed to Stand Out
We created a bold visual identity that gave Clever Animal instant presence. Design decisions were made to avoid generic agency aesthetics, favouring a more confident, character-led approach that feels memorable without being gimmicky.
The result was a brand that could hold attention quickly and communicate personality from the first interaction.
Website Design and Build
The site was built to be flexible and easy to evolve, supporting new services, content and campaigns as the agency grows.
Brand Assets for Marketing and Client Interaction
Beyond the website, we developed a suite of brand assets to support day-to-day marketing and client engagement. This included templates and layouts for presentations, proposals, social content and digital communications.
These assets ensured the brand could be applied consistently across all touchpoints, not just at launch.
A System Designed for Use, Not Just Launch
Every element of the brand was designed as part of a wider system. Guidelines and usage principles were created to make the brand easy to apply internally, giving the Clever Animal team confidence to move quickly without diluting the identity.
